Whilst many restaurant websites obsess about the finished plate, the concept behind the redesign was to showcase the full experience of dining at The Test Kitchen.
What makes The Test Kitchen special is the distinctive industrial space and that the chefs perform in the open kitchen. The old website was white and minimal, but in truth The Test Kitchen is dark, rich and earthy.
The responsive website design uses a background incorporating the oxidised mild steel table tops used in the dining room with a restaurant ‘watermark’. The warmth in both the dining room and the website is created by the felt pendant lighting that features strongly.
We included beautiful pictures of award-winning dishes created in The Test Kitchen, but also – and especially in the video gallery – we have focused on assets that showcase the process that goes into getting the ingredients onto the plate.
Read the article on 10 and 5